post by ableh
Sony NEX-3 NEX-5
Since Panasonic and Olympus have created their Micro Four Thirds System mirrorless, all the talk about what was the other players on the market will do. Micro Four Thirds has continuously strengthened its market share, apparently without response from the three companies that represent over 80% of sales of digital SLRs (Canon, Nikon and Sony) in that “the risks Micro becomes the generic term for these systems mirrorless (“When the X to a micro camera?” has become a fairly common thread title on our forums),.
The wait is now over that, following the screening models at PMA, and a torrent of teasers and leaks, Sony has finally officially announced its NEX system last month. The details are exactly what you expect – capable of HD video APS-C sensors in small bodies. What could take you by surprise is how the bodies are small – NEX-5, especially for its small size. In fact, the cameras are too small to be included in the body of the units of image stabilization, which is found in Sony DSLR, and instead use lenses made from “Optical SteadyShot. These cameras will come under the NEX Alpha brand but do not use the Alpha lens mount, instead of using the new fully electronic system of E-Mont.
Sony has made it clear he aims for compact camera users who want to update (a market he estimates at about 10 million potential buyers), rather than trying to offer a second camera the current digital SLR users. And models NEX have more in common with compact cameras as digital SLR – including buttons and a few interface resolutely unconventional.
Through this interface, it offers not only standard option with Sony to show a small description of each option selected, it also has a complete user guide built into the camera. relevant sections of this guide are available in each shooting mode to provide guidance and advice on everything from how to hold the camera in order to reach an out-of-focus background.
The company told us he felt that his competitors had just miniaturized, rather than revolution, it is not surprising that NEXs longer just reflex of the company with the mirrors removed. Instead you get an entirely new system of metallic glasses with body kit (something we never expected to see again in a product the public), and an accessory port instead of the conventional flash shoe .
As with Samsung and Panasonic, Sony Electronics is substantive (rather than cameras) for the incentive away from the optically DSLR design a more complex around the electronic display of meaning. Sony’s situation is somewhat different in that it has purchased the Minolta respected and know-how, but despite numerous new models, it has been able to make a big impression on the market in digital SLR few selected areas. Therefore, it is understandable that this might combine his knowledge DSLR with its expertise in electronics to establish a compelling competitive advantage.
just post read the original sony NEX-3
